Lake Xiechi, also known as Yuncheng Salt Lake of China’s Shanxi province, has gained popularity in recent years owing to aerial images of its brilliant surface on Instagram and other social media platforms.
China now aims to transform its online success into real-world tourism. The first step is to publicize it among Chinese tourists in the area.
Recent tourist marketing on Chinese social media platforms such as Weibo and WeChat refer to Xiechi as the “Dead Sea of China,” touting its beauty and healing capabilities.
A rating stands out as an indicator of the lake’s highest degree of approval: Lake Xiechi was featured in a Chinese television program commemorating the People’s Republic of China’s 70th anniversary in 2019.